The Importance of Keywords
in Your Marketing Toolbox
by Donna McDine
Keywords…
What’s this you may be asking? Keywords are what people type into search
engines (i.e., Google, Yahoo, Bing, etc.) when researching a particular topic
or product (i.e., Best Jersey Shore vacation spots; cheap airfare; NYC wedding
planners, children’s historical fiction books, etc.). The more a keyword is
searched the more attraction it has. The list is endless. But, what does this
have to do with me as a writer? Absolutely EVERYTHING!
It
is imperative your website and blog have strong keywords in titles, text, and
in the meta data. Lets break it down a bit further…
Titles - at least one keyword
should be included in the title connecting to the content of the article. If
your article is about the importance of press releases the title should be
something like… “Don’t Give Up On Press Releases.”
Text – whether it’s the
description of your website or an article, keywords need to be mentioned
throughout. Of course, repetitive keyword mention that does not include true
value to the description or article is a waste of time.
Meta Data – this is html jargon for
the backend of your website. Within the html code page description (Independent
Book Store Listings) and keywords (i.e., sci-fi author, children’s author, how
to write a press release.) of the particular page are listed. The meta data is used by browsers search engines (keywords), or
other web services to show results when someone conducts a search.
How to Search for Keywords
- A search of keywords is important to setting up the right combination for you.
My go to keyword search site is www.keywordeye.com
(NOTE: I do not guarantee your success by utilizing this service, this is a
FREE/PAID service that I use for my personal needs). Once you create an account
the steps are self-explanatory and I’ve included a snapshot of a recent search
for “children’s books” with the results of the different keyword combinations.
The above goes well beyond your
website and blog, when writing articles for magazines or guest blogger posts,
keywords should be at the forefront of your writing. Of course, your byline
helps in getting your name out there further, which is extremely helpful if
someone searches your name. To show how important it is to get your name out
there and keywords associated with you, I’ve included snapshots of “Rockland
County Children’s Authors” and “Dog Rescue Children’s Book.”
Keyword Search:
Rockland County Children’s Authors
Search results: I’m
listed in 3 of the 5 top searches. Not bad.
Keyword Search: whale
poachers children’s book
Search results: My children’s book, A Sandy Grave is listed in the top 5 searches. How cool
is that!
These results have taken me years
to establish and I continue to do so on an ongoing basis. For example, taking the opportunity to be a guest author on blogs podcasts helps market one further. The
more material published about you, by you and connected with keywords will help
rise you to a top level in the search engines.
Good luck to you as you write
informative content with essential keywords!
#bookmarketing
#keywords
#donnamcdine
#marketingtoolbox
#marketing
#guestauthor
#awardwinningchildrensauthor
#keywordeye
~~~~~~~~~~~~~~~~~~~~~~~~~
Best wishes,
Donna M. McDine
Multi Award-winning Children's Author
Ignite curiosity in your child through reading!
Angel's Forever Home ~ March 2019 ~ Mascot Books ~ 2019 Purple Dragonfly Honorable Mention Picture Books Six and Older
Dee and Deb Off They Go Kindergarten First Day Jitters ~ December 2015 ~ Guardian Angel Publishing, Inc. ~ 2016 Purple Dragonfly Honorable Mention Picture Books Five and Under and Story Monster Approved
A Sandy Grave ~ January 2014 ~ Guardian Angel Publishing, Inc. ~ 2014 Purple Dragonfly 1st Place Picture Books 6+, Story Monster Approved, Beach Book Festival Honorable Mention 2014 and Reader's Favorite Five Star Review
Powder Monkey ~ May 2013 ~ Guardian Angel Publishing, Inc. ~ 2015 Purple Dragonfly Book Award Historical Fiction 1st Place, Story Monster Approved and Reader's Favorite Five Star Review
Hockey Agony ~ January 2013 ~ Guardian Angel Publishing, Inc. ~ 2015 Purple Dragonfly Book Award Honorable Mention Picture Books 6+, New England Book Festival Honorable Mention 2014, Story Monster Approved and Reader's Favorite Five Star Review
The Golden Pathway ~ August 2010 ~ Guardian Angel Publishing, Inc. ~ Literary Classics Silver Award and Seal of Approval, Readers Favorite 2012 International Book Awards Honorable Mention and Dan Poynter's Global e-Book Awards Finalist
