Showing posts with label Get Known Before the Book Deal. Show all posts
Showing posts with label Get Known Before the Book Deal. Show all posts

Wednesday, October 17, 2018

The Fourth Week of Book Highlight of the Week... Get Known before the Book Deal by Christina Katz


As creatives we hear so much about building your author platform before your book deal is signed off on. As for myself, this freaked me out early on until I began to immerse myself in the expert knowledge of those that have experienced these trenches before my writing and publishing journey began. Don't throw up your hands in despair and say, "but there are so many books to choose from! I give up!"

Building one’s platform is not as difficult as it sounds. Start out by writing book reviews and post them on your blog, Amazon, and Barnes and Noble. Conduct interviews of authors, publishers, editors, agents, and illustrators and post these too on your blog. 

Still sounds daunting? I highly recommend Christina Katz’s book, Get Known Before the Book Deal published by Writer’s Digest Books.

Rather say, I'm going to purchase myself this weeks book highlight of the week...


Get Known before the Book Deal 
by Christina Katz


Contents:


Sell Your First Book & Develop a 
Successful and Sustainable Writing Career


Before you can land a book deal—before you can even attract the interest of agents and editors—you need to be visible. How do you become visible? You develop a platform, or a way of reaching your readers. Everybody can develop a platform, and this book shows you how to do it while you're still writing.
This book offers:
  • A step-by-step approach to creating, growing, and nurturing a platform
  • An economical approach to self-promotion (no need to spend thousands)
  • A clear way to uncover your strengths and weaknesses as an author
  • The strategies that are essential (or not) to online promotion
  • A philosophy of authorship that leaves you confident, empowered, and equally partnered with agents, editors, and publishers (instead of waiting to be discovered)
  • A diverse set of tools and methods for getting known (not just web-based tools or ideas for extroverts)
Be prepared to earmark and highlight Christina's book as you read and refer back to again and again! A truly must have for your author marketing toolbox!

We'd enjoy hearing from you.... What action steps do you take each week to build your platform?



Learn more about Christina through my in-depth interview

Visit Christina and her offerings at her website.






Thank you for visiting!

~~~~~~~~~~~~~~~~~~~~~~~~~

Best wishes,
Donna M. McDine
Multi Award-winning Children's Author

Ignite curiosity in your child through reading!

Connect with

Dee and Deb Off They Go Kindergarten First Day Jitters ~ December 2015 ~ Guardian Angel Publishing, Inc. ~ 2016 Purple Dragonfly Honorable Mention Picture Books Five and Under and Story Monster Approved
A Sandy Grave ~ January 2014 ~ Guardian Angel Publishing, Inc. ~ 2014 Purple Dragonfly 1st Place Picture Books 6+, Story Monster Approved, Beach Book Festival Honorable Mention 2014 and Reader's Favorite Five Star Review
Powder Monkey ~ May 2013 ~ Guardian Angel Publishing, Inc. ~ 2015 Purple Dragonfly Book Award Historical Fiction 1st Place, Story Monster Approved and Reader's Favorite Five Star Review
Hockey Agony ~ January 2013 ~ Guardian Angel Publishing, Inc. ~ 2015 Purple Dragonfly Book Award Honorable Mention Picture Books 6+, New England Book Festival Honorable Mention 2014, Story Monster Approved and Reader's Favorite Five Star Review
The Golden Pathway ~ August 2010 ~ Guardian Angel Publishing, Inc.
~ Literary Classics Silver Award and Seal of Approval, Readers Favorite 2012 International Book Awards Honorable Mention and Dan Poynter's Global e-Book Awards Finalist

Tuesday, April 6, 2010

Who is the Renowned Author Mama?

Over the last couple of years I have had the wonderful opportunity to host Christina Katz several times. I'm thrilled to welcome back Christina again and she shares with us her latest accomplishment.

Christina will be checking-in throughout the day, so be sure to leave her a comment and/or question. She looks forward to interacting with our visitors!

An Interview with Christina Katz About Author Mama ~ April 2010

Why would you do an e-book after two traditionally published books?

Like most traditionally published authors, who blog, teach and speak, I have a backlog of quality content to draw on and some of it, though not all of it, will lend itself to the e-book format. So I plan to write several e-books over time and Author Mama is the first. I have old sketchbooks full of ideas I’ve had over the years, which will lend themselves well to e-formats. Equal opportunity access to e-publishing technology offers all of us writers a lot more creative leeway than we have traditionally had, which can lead to exciting and fun possibilities.

Besides being in e-book format, how is Author Mama different from Writer Mama and Get Known Before the Book Deal?

Author Mama is the story behind how I landed my book deal for Writer Mama and then wrote the book. I wanted to describe in play-by-play form what writing a non-fiction book is like for the benefit of moms considering the possibility with the lessons I learned along the way. One of my students who is on the verge of querying agents with a nonfiction book proposal says that Author Mama “goes there.” In other words, it deals squarely with the rollercoaster ride that most first-time authors experience. The format of my traditionally published books is not as driven by my personal experience, even though it informs them both. In Author Mama, I include all of the books that I recommend first-time authors read before, during, and after the book deal, so they can become as informed and empowered as possible.

Who are the intended readers for Author Mama?

Well, my two traditionally published books don’t target the same exact audience and neither does Author Mama. When I wrote Author Mama, I had my Writer Mama readers in mind, but of those readers, I was specifically focused on anyone seriously considering writing a book someday. Not every writer mama wants to write a book someday. Some are perfectly happy writing and publishing articles. So Author Mama is a slice (a writing book), of a slice (for moms), of a slice (who are considering becoming an author some day), and therefore too small of an audience for a traditional publisher. But many of my students and fans have this question and would like to answer it for themselves. Author Mama is for them.

Did you have any hesitations about self-publishing?

Considering how much content I have sitting around languishing on my hard drives, I am sorry that it’s taken me this long. The person I had the hardest time convincing was myself. I’ve had some hang-ups about e-books that I’ve had to get over in order to move forward. As long as my work continues to serve the best interests of my readers, why wouldn’t I self-publish? I certainly have a lot more to offer than I would just letting it sit around collecting virtual dust. At this point in time, I feel like it would be foolish not to e-publish, even as I continue to write traditional books.

Are publishers anxious about traditional authors self-publishing? Doesn’t this undermine their business?

I think, when it comes to self-publishing the opportunity always exists to take the enlightened view or the fearful view. I have heard people in publishing make comments that authors self-publishing is terrible news, which is absurd. The fearful attitude is, “Oh no, if that author can self-publish, then we lose.” The enlightened view is that when the people you partner with are more successful it’s good for you too because it raises all boats. Besides, when all the folks involved in a partnership are empowered and come together because they want to be there, that’s good for the relationship. It’s important to have good boundaries and communication in business and know the difference between what’s yours, what’s not yours, and what is joint ownership. When you keep these things in mind, and communicate clearly, there is really nothing to fear but fear itself.

How do you keep people from "stealing" your e-book?

I can’t stop people from stealing my e-book. I am completely powerless over that aspect of e-publishing, as most of us are. However, my target audience is not teenage boys and young men, who are supposedly the folks who do most of the pirating, according to the experts who study these trends. So I’m not going to lose any sleep over it. Also I don’t plan on giving my e-books away to avoid the impression that they are “freebies,” whereas with a traditional book I always do a lot of giveaways to get the content out into circulation. E-books are a lot easier to circulate. I can send one to you in seconds. So at this time, I don’t see the point in giving them away and encouraging others to share them without permission. I’d prefer to sell them to a smaller, more exclusive audience, who will see the value and, hopefully, respect my copyright.

What are three major points you hope aspiring writers learn from reading Author Mama?

That landing a traditional book deal and delivering a well-written book is possible but not easy by any means.

That someone else has survived the rollercoaster of emotions that come part and parcel with a first traditional book deal and you can too.

That some writers actually give up along the way and don’t succeed at delivering their first book but this won’t happen to the writers who read Author Mama because forewarned is forearmed.

Is this book only for nonfiction writers or can fiction writers benefit from it too

Author Mama is specifically about my nonfiction book writing process, which is different from the process for other genres like fiction or memoir. However, a lot of my readers, who write in other genres, have said over the years that they find a lot of takeaways in my nonfiction experience. Also, I fully expect Author Mama to convince a few readers to try writing a nonfiction book, who might have only considered themselves other types of writers or not even writers at all.

Can I order a print copy of Author Mama?

When the book comes out in the final version in May, I will make it available for purchase in print-on-demand format, as well as all the other e-formats. During April, while it’s in beta, Author Mama is available in PDF format, which means you can print it out and put it in a binder yourself, if you prefer a hard copy. I’ve invited the first readers to participate in the process, so I’ve included a feedback form with the e-book but participation is voluntary. However to sweeten the deal, I will provide those who share feedback on the beta version with the final version for free, after it’s updated in PDF form.

How can I order this e-book for someone as a gift?

Sure you can. When you place your order, simply submit their e-mail address in the notes section and I will e-mail the copy to them instead of to you.

Thanks for your questions about Author Mama. If you’d like to learn more, please visit http://christinakatz.com/.

About Christina Katz, The Author Mama

Christina Katz has been teaching writers to cultivate thriving careers for the past decade. Many of her students start by writing short articles and work hard and long until they eventually succeed in landing traditional book deals. Christina is the author of Get Known Before the Book Deal, Use Your Personal Strengths to Grow an Author Platform and Writer Mama, How to Raise A Writing Career Alongside Your Kids, both from Writer’s Digest Books.

In addition to writing books and articles, Christina publishes a weekly e-zine, The Prosperous Writer, hosts The Northwest Author Series, travels to writing conferences and literary events, and coaches a hundred writers a year. She holds an MFA in writing from Columbia College Chicago and a BA from Dartmouth College. She lives in an idyllic cottage in Wilsonville, Oregon with her husband, daughter and far too many pets.

Keep up with Christina, if you can, at http://www.christinakatz.com/.

Tuesday, July 14, 2009

Guest Author, Christina Katz - Get Known Before the Book Deal


An Interview with Christina Katz

Author of Get Known Before the Book Deal, Use Your Personal Strengths to Grow an Author Platform & Writer Mama, How to Raise a Writing Career Alongside Your Kids

I am delighted to have Christina Katz with me today as she discusses the importance of platform. Get Known Before the Book Deal is a must have book for every writer. I am sure your edition will become highlighted and earmarked to the hilt as mine has.

Enjoy the interview and don't forget Christina will check in perdiocally throughout the day to answer your questions.

Christina Katz is the author of Get Known Before the Book Deal, Use Your Personal Strengths to Grow an Author Platform (Writer’s Digest Books). She started her platform “for fun” seven years ago and ended up on “Good Morning America.” Christina teaches e-courses on platform development and writing nonfiction for publication. Her students are published in national magazines and land agents and book deals. Christina has been encouraging reluctant platform builders via her e-zines for five years, has written hundreds of articles for national, regional, and online publications, and is a monthly columnist for the Willamette Writer. A popular speaker at writing conferences, writing programs, libraries, and bookstores, she hosts the Northwest Author Series in Wilsonville, Oregon. She is also the author of Writer Mama, How to Raise a Writing Career Alongside Your Kids (Writer’s Digest Books).

Q: What is a platform?

CK: Long story short: Your platform communicates your expertise to others, and it works all the time so you don’t have to. Your platform includes your Web presence, any public speaking you do, the classes you teach, the media contacts you’ve established, the articles you’ve published, and any other means you currently have for making your name and your future books known to a viable readership. If others already recognize your expertise on a given topic or for a specific audience or both, then that is your platform.

A platform-strong writer is a writer with influence. Get Known explains in plain English, without buzzwords, how any writer can stand out from the crowd of other writers and get the book deal. The book clears an easy-to-follow path through a formerly confusing forest of ideas so any writer can do the necessary platform development they need to do.

Q: Why is platform development important for writers today?

CK: Learning about and working on a solid platform plan gives writers an edge. Agents and editors have known this for years and have been looking for platform-strong writers and getting them book deals. But from the writer’s point-of-view, there has not been enough information on platform development to help unprepared writers put their best platform forward.

Now suddenly, there is a flood of information on platform, not all necessarily comprehensive, useful or well organized for folks who don’t have a platform yet. Writers can promote themselves in a gradual, grounded manner without feeling like they are selling out. I do it, I teach other writers to do it, I write about it on an ongoing basis, and I encourage all writers to heed the trend. And hopefully, I communicate how in a practical, step-by-step manner that can serve any writer. Because ultimately, before you actively begin promoting yourself, platform development is an inside job requiring concentration, thoughtfulness and a consideration of personal values.

Q: How did you come to write Get Known Before the Book Deal?

CK: I already had a lot of momentum going when I got the deal for a very specific audience. I wrote a column on the topic for the Willamette Writer’s newsletter. Then I started speaking on platform. When I gave my presentation, “Get Known Before the Book Deal,” at the Writer’s Digest/BEA Writer’s Conference in May 2007, Phil Sexton, one of my publisher’s sales guys, saw it and suggested making the concept into a book. Coincidentally, I was trying to come up with an idea for my second book at that time and had just struck out with what I thought were my three best ideas. My editor, Jane Friedman agreed with Phil. That was two votes from people sitting on the pub board. They converted the others with the help of my proposal, and Get Known got the green light.

Q: Why was a book on platform development needed?

CK: Writers often underestimate how important platform is and they often don’t leverage the platform they already have enough. At every conference I presented, I took polls and found that about 50 percent of attendees expressed a desire for a clearer understanding of platform. Some were completely in the dark about it, even though they were attending a conference in hopes of landing a book deal. Since book deals are granted based largely on the impressiveness of a writer’s platform, I noticed a communication gap that needed to be addressed.

My intention was that Get Known would be the book every writer would want to read before attending a writer’s conference, and that it would increase any writer’s chances of landing a book deal whether they pitched in-person or by query. As I wrote the book, I saw online how this type of information was being offered as “insider secrets” at outrageous prices. No one should have to pay thousands of dollars for the information they can find in my book for the price of a paperback! Seriously. You can even ask your library to order it and read it for free.

Q: What is the key idea behind Get Known Before the Book Deal?

CK: Getting known doesn’t take a lot of money, but it does take an in-depth understanding of platform, and then the investment of time, skills and consistent effort to build one. Marketing experience and technological expertise are also not necessary. I show how to avoid the biggest time and money-waster, which is not understanding who your platform is for and why – and hopefully save writers from the confusion and inertia that can result from either information overload or not taking the big picture into account before they jump into writing for traditional publication.

Often writers with weak platforms are over-confident that they can impress agents and editors, while others with decent platforms are under-confident or aren’t stressing their platform-strength enough. Writers have to wear so many hats these days, we can use all the help we can get. Platform development is a muscle, and the more you use it, the stronger it gets. Anyone can do it, but most don’t or won’t because they either don’t understand what is being asked for, or they haven’t overcome their own resistance to the idea. Get Known offers a concrete plan that can help any writer make gains in the rapidly changing and increasingly competitive publishing landscape.

Q: What is the structure of the book and why did you choose it?

CK: Writer Mama was written in small, easy-to-digest chunks so busy new moms could stick it in a diaper bag and read it in the nooks and crannies of the day. Get Known is a bit more prosaic, especially in the early chapters. Most of the platform books already out there were only for authors, not writers or aspiring authors. To make platform evolution easy to comprehend, I had to dial the concepts back to the beginning and talk about what it’s like to try and find your place in the world as an author way before you’ve signed a contract, even before you’ve written a book proposal. No one had done that before in a book for writers. I felt writers needed a context in which to chart a course towards platform development that would not be completely overwhelming.

Introducing platform concepts to writers gives them the key information they need to succeed at pitching an agent either via query or in-person, making this a good book for a writer to read before writing a book proposal. Get Known has three sections: section one is mostly stories and cautionary tales, section two has a lot of to-do lists any writer should be able to use, and section three is how to articulate your platform clearly and concisely so you won’t waste a single minute wondering if you are on the right track.

Q: At the front of Get Known, you discuss four phases of the authoring process. What are they?

CK: First comes the platform development and building phase. Second comes the book proposal development phase (or if you are writing fiction, the book-writing phase). Third, comes the actual writing of the book (for fiction writers this is likely the re-writing of the book). And finally, once the book is published, comes the book marketing and promoting phase.

Many first-time authors scramble once they get a book deal if they haven’t done a thorough job on the platform development phase. Writers who already have a platform have influence with a fan base, and they can leverage that influence no matter what kind of book they write. Writing a book is a lot easier if you are not struggling to find readers for the book at the same time. Again, agents and editors have known this for a long time.

Q: What are some common platform mistakes writers make?

CK: Here are a few:

  • They don’t spend time clarifying who they are to others.
  • They don’t zoom in specifically on what they offer.
  • They confuse socializing with platform development.
  • They think about themselves too much and their audience not enough.
  • They don’t precisely articulate all they offer so others get it immediately.
  • They don’t create a plan before they jump online.
  • They undervalue the platform they already have.
  • They are overconfident and think they have a solid platform when they have only made a beginning.
  • They become exhausted from trying to figure out platform as they go.
  • They pay for “insider secrets” instead of trusting their own instincts.
  • They blog like crazy for six months and then look at their bank accounts and abandon the process as going nowhere.

I’ll stop there. Suffice it to say that many writers promise publishers they have the ability to make readers seek out and purchase their book. But when it comes time to demonstrate this ability, they can’t deliver.

My mission is to empower writers to be 100 percent responsible for their writing career success and stop looking to others to do their promotional work for them. Get Known shows writers of every stripe how to become the writer who can not only land a book deal, but also influence future readers to plunk down ten or twenty bucks to purchase their book. It all starts with a little preparation and planning. The rest unfolds from there.

Q: Couldn’t any author have written this book? Why you?

CK: I have built a career over the past decade empowering writers. I’ve developed and built my own platform as a writing-for-traditional-publication specialist, and I’ve worked with others as a writing and platform-development instructor. Many of the people I’ve been working with are landing book deals and while the other hundred-or-so writers I work with a year are developing their skills, I notice patterns of behavior—what leads to success, where writers get stuck, and how I can be helpful in these rapidly changing times in the industry.

I’ve witnessed too many writers, who were off to a great start, hopping online and quickly becoming very lost. I started to write about platform in Writer Mama, How To Raise A Writing Career Alongside Your Kids, but I quickly noticed that more details on platform development were desperately needed. My platform is based on helping others. I have a vested interest in seeing the people I work with—and those who read my book—succeed. Writers are my tribe.


Friday, July 10, 2009

An Interview with Christina Katz at Write What Inspires You – July 14, 2009


An Interview with Christina Katz at Write What Inspires You – July 14, 2009

Author of Get Known Before the Book Deal, Use Your Personal Strengths to Grow an Author Platform & Writer Mama, How to Raise a Writing Career Alongside Your Kids to visit Donna McDine’s blog – Write What Inspires You – http://www.donna-mcdine.blogspot.com on July 14th.

Christina Katz is the author of Get Known Before the Book Deal, Use Your Personal Strengths to Grow an Author Platform (Writer’s Digest Books). She started her platform “for fun” seven years ago and ended up on “Good Morning America.” Christina teaches e-courses on platform development and writing nonfiction for publication. Her students are published in national magazines and land agents and book deals. Christina has been encouraging reluctant platform builders via her e-zines for five years, has written hundreds of articles for national, regional, and online publications, and is a monthly columnist for the Willamette Writer. A popular speaker at writing conferences, writing programs, libraries, and bookstores, she hosts the Northwest Author Series in Wilsonville, Oregon. She is also the author of Writer Mama, How to Raise a Writing Career Alongside Your Kids (Writer’s Digest Books).

Mark your calendar today and be sure to visit on Tuesday, July 14th http://www.donna-mcdine.blogspot.com to read this in-depth and informative interview. Make sure to take this opportunity to ask your questions to Christina. She will be checking in periodically to answer your questions and to field your comments.

Thank you in advance for your interest.


Tuesday, January 13, 2009

Interview with Christina Katz on Get Known Before the Book Deal


Interview with Christina Katz on Get Known Before the Book Deal
For limited release
January 4, 2009

Christina Katz is the author of Get Known Before the Book Deal, Use Your Personal Strengths to Grow an Author Platform (Writer’s Digest Books). She started her platform “for fun” seven years ago and ended up on “Good Morning America.” Christina teaches e-courses on platform development and writing nonfiction for publication. Her students are published in national magazines and land agents and book deals. Christina has been encouraging reluctant platform builders via her e-zines for five years, has written hundreds of articles for national, regional, and online publications, and is a monthly columnist for the Willamette Writer. A popular speaker at writing conferences, writing programs, libraries, and bookstores, she hosts the Northwest Author Series in Wilsonville, Oregon. She is also the author of Writer Mama, How to Raise a Writing Career Alongside Your Kids (Writer’s Digest Books).

What is a platform, and why is it so important for unpublished writers to have one?

A platform is a promise, which says you will not only create something to sell (a book), but also promote it to the specific readers who will want to purchase it. Your platform communicates your expertise to others and it works all the time so you don’t have to. Your platform includes your Web presence, any public speaking you do, the classes you teach, the media contacts you’ve established, the articles you’ve published, and any other means you currently have for making your name and your future books known to a viable readership. A platform isn’t what you once did. It’s what you currently do. If others already recognize your expertise on a given topic or for a specific audience or both, then that is your platform. A platform-strong writer is a writer with influence.

Why is it so important to publishers that writers have a platform?

One writer can have a great book idea at the perfect time and be the absolute best person to write that book and still not land the deal if he or she doesn’t have the platform that is going to fulfill the promise to sell the book. Agents and editors have known this for years and look for platform-strong writers and get them book deals. If you want to land the book deal, today, then you need to become a platform-strong writer. You need to stand out in the crowd by the time you are ready to pitch your book.

Why did you write Get Known Before the Book Deal? What was the intention behind the book?

Most of the other self-promotion books for writers pick up with the book deal. No other book dials self-promotion all the way back to how to get started. My intention for Get Known was that it would be the book every writer would want to read before attending a writer’s conference. It should increase any writer’s chances of writing a saleable proposal and landing a book deal whether they pitch the book in-person or by query.

As I was writing the book, I saw how this type of information was often being offered as “insider secrets” at outrageous prices. No one should have to pay thousands of dollars for the information they can find in my book for the price of a paperback! Seriously. You can ask your library to order it and read it for free. Get Known outlines the complete platform basics step-by-step.

Is there a single most important thing authors need to do to build a platform?

When you think about the fact that about 500 books are published each day in this country, you realize that writing a book isn’t going to set you apart. So, the first thing you need to know is what makes you and your expertise unique and communicate that. If you don’t know who you are and what you uniquely offer, how is anyone else going to know? I call this cultivating your identity, not branding, because that word is so grossly overused these days. Identity also nods to the importance of keeping things real and staying true to yourself, while also making self-promotion a priority.

Can you give three specific tips to help writers launch their platform?

Sure. Here’s my top three…

1. Clarify the expertise you have to offer. If you don’t know what your expertise is, then mulling it over could take some time. And that’s okay. Consult experts you respect. Do some self-reflection. Get out and connect with others like you through associations or conferences. Write some articles on things you know how to do. Don’t be afraid to take time for platform development before you start spending a lot of time online…especially if you already are online but are not getting any closer to accomplishing your professional writing goals. When it comes to clarifying your expertise, taking a step back and looking within is a good strategy.

2. Carve out a distinct niche among others who are offering similar expertise. How are you different? Inquiring minds want to know. You’ll have to communicate who you are and what you do quickly. Attention spans are getting shorter, so writing down what you do concisely is critical. Platform isn’t the credentials or your resume; it’s what you currently do. It’s current, constantly evolving, and updated on an ongoing basis. A blog is a good example of a place where a writer can authentically share what she is learning to assist others. Any niche should always be a win-win proposition like this. But again, give your topic some forethought. Realize that a hundred people might already be blogging on the same topic.

3. Identify and respond to your audience. If you are vague about your audience, the whole writing process takes longer and typically requires more rewriting. This applies to books, blogs and everything else. But when you identify your specific audience and begin speaking to them directly, the conversation can spark all kinds of wonderful ideas, connections and opportunities. Small concrete steps build over time and create career momentum.

Times are tight, and people don't necessarily want to shell out money right now. Do you have any tips that are cost-friendly?

Platform development shouldn’t break the bank. My advice is don’t shell out money at the get-go. Instead educate yourself first and then take small steps. Try to avoid the impulse to slap together a platform quickly to impress others. I suggest a more long-term approach and working slowly and steadily in order to spend less and save more in the long run. This means, while you are working on your novel, you should at least be planning your platform. And if you want to write nonfiction, I suggest platform development first and book proposal development second. Platform development will help you write a stronger and more impressive proposal. The numbers of people you influence will help close the deal.

What are the special challenges for fiction writers building a platform?

Fiction/memoir/children’s writers will often spin off a series of topics they can explore to help promote themes they’ve already written about and hope to sell in book form. For example, novelist Marc Acito wrote How I Paid For College, A Novel of Sex, Theft, Friendship & Musical Theater. Afterwards, it made sense for him to write and teach and speak on how to write humorous fiction and how to write a page-turner. Note how specific his topics were. He spun them off after mastering them in his process.

Other things fiction writers often learn about involve: place, a topic from their research, a time period, a truth or phenomenon, universal human themes, a particular time or phase every person experiences (like coming of age), or the creative process itself. These can become promotional opportunities (sometimes even paying ones) that spark book sales.

How do being prolific and/or productive relate to platform building?

Many writers promise publishers that they have the ability to make readers seek out and purchase their book. But when it comes time to demonstrate this ability, they can’t deliver. This explains why so many books get into print, only to go right out of print within the year. They don’t go out of print because they aren’t well written, mind you. They go out of print because they don’t sell. My mission is to empower writers to be 100 percent responsible for their writing career success and stop looking to others to do their promotional work for them so this won’t happen to them.

Platform development is crucial to the sustainability of your writing career. Don’t think: get a book deal. Think: get book deals. A prolific writer can churn out words. A productive writer closes deals and signs contracts to write the kinds of books she’d love to read.

Are there any types of writers who don’t need a platform?

Yes. There are dozens of reasons to write but only writers who want to establish themselves as professional writers, who aspire to publish a traditionally published or a self-published book should concern themselves with platform development. If you’re writing for other reasons, such as to heal, to connect with friends and family, or just for pleasure, then perhaps you don’t need a platform.

When you're done platform building, how do you find time to write?

My career goes in cycles. I have periods that focus on writing followed by periods that focus on self-promotion. I’m in a promo cycle right now and it’s fun! I’m thoroughly enjoying myself. And I’m still writing plenty. I have noticed that these supposed “non-writing times” often yield the next book idea, which has been the case again this time. I can’t wait to pitch it.

If a writer starts today and allows platform development to be an integrated aspect of her writing career, I’m sure she will find that the two efforts—writing and self-promotion—feed each other and help her career to grow naturally and authentically. And what writer wouldn’t want that?

You can learn more about Christina and her offerings at http://www.christinakatz.com.