Tuesday, January 19, 2010

Noted Author Receives USA Book News Nod for Retailing How-To Book

M E D I A   R E L E A S E

CONTACT: Carolyn Howard-Johnson
Phone: (818) 790-0502
E-mail: HoJoNews@aol.com

For Immediate Release

Noted Author Receives USA Book News Nod for Retailing How-To Book

Los Angeles—Carolyn Howard-Johnson's first book in her HowToDoItFrugally series of books for retailers, A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Technique, was named a finalist in USA Book News' 2009 award for professional books.

Launched at the National Stationery Show at the Javits Center, A Retailer's Guide to Frugal In-Store Promotions, is expected to be the first of a line of books and booklets designed to put Howard-Johnson's nearly three decades of retail experience plus oodles more in the fields of journalism, public relations, publishing, and marketing in the hands of retailers. She is also an author's advocate and coach. She consults in the three Ps, publishing, promotion and publicity, and is the author of the multi award-winning HowToDoItFrugally series of books for writers and award-winning books of fiction and poetry.

The cover design, part of the award-winning package, is by John Quinn of Design Solution 360ยบ, a veteran graphic designer for the retail industry and designer for Smiling Moon greeting cards.

Howard-Johnson was named Woman of the Year in Arts and Entertainment by members of the California Legislature. The American Business Women’s Association (ABWA) Impact Council also named her Woman of the Year and Pasadena Weekly honored her for literary activism. She is featured on national TV commercials and teaches marketing for UCLA Extension.

Learn more about the author at www.HowToDoItFrugally.com. She blogs at Writer’s Digest 101 Best Websites picks www.SharingwithWriters.blogspot.com. Find her tweeting at www.twitter.com/frugalbookpromo and www.twitter.com/frugalretailing.

Preview A Retailer’s Guide to In-Store Promotions at http://www.amazon.com/gp/product/1441467246/. It is also available as a Kindle book at http://www.amazon.com/gp/product/B0021AEXU0/.
Support materials are available on request.


  1. Donna, how nice of you to post this on your blog. As a marketing consultant to authors, I strongly suggest they use awards to their advantage. There is even a list of accessible contests on my Web site (www.howtodoitfrugally.com) in the Resources for Writers section.

    Carolyn Howard-Johnson
    Multi award-winning author of the HowToDoItFrugally series of books for writers

  2. Thanks for posting this Donna! There are some great tidbits we could capitalize on with Indie-Debut 2010!! :)

    Congratulations Carolyn!!


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