Friday, July 8, 2011
An Effective Book Marketing Strategy: Joint Ventures by Karen Cioffi
An Effective Book Marketing Strategy: Joint Ventures
By Karen Cioffi
There is a song, The Power of One, which conveys what one individual can accomplish and/or change. But, how much more effective is the power of two, or five, or ten, or a hundred?
In a technical light, a joint venture (JV) is a partnership between two or more entities for a specific project and for a specified amount of time.
Quoting from Entrepreneurs.about.com, “According to the Commonwealth Alliance Program (CAP), businesses anticipate strategic alliances accounted for 25% of all revenues in 2005, a total of 40 trillion dollars.” So, it’s easy to see this strategy packs a wallop.
This is the concept behind joint ventures for book promotion, and they are very effective.
The idea is to hook up with other authors/writers and participate in JVs. What this means is an author has a new book coming out and wants to reach more than her individual mailing list and social networks, she joins forces with writer friends or acquaintances to promote the book for a ONE DAY Promotional Power-packed Special.
Suppose it’s your new book; you contact one to several authors who might be willing to put your prewritten promo on their sites and social networks, and (THIS IS THE VERY IMPORTANT PART) are willing to provide a freebie or a significant discount on a product or service to any one who purchases your book on that day.
According to book marketing specialists, Brain Judd and Daniel Hall, this has the potential to put your book on Amazon’s TOP HUNDRED list in one or more categories – just for one day’s promo.
Even participating in JVs has promotional benefits. I recently participated in a JV initiated by an author for her new book. For my participation I offered a FREE bonus gift, How to Create an Ebook and What You Can Do With It.
I posted her promo content, along with my own marketing input on it, because I like to show my readers the marketing value in particular posts such as these. I then promoted the post to my social networks.
For a little effort and time, you can increase your visibility and possibly your subscriber list.
To have your participation be more effective, be sure to provide your links and offer your own products within your free JV offering. And, to create added value, you can allow the freebie to be shared, or portions of it reprinted with your tag/bio.
Another scenario for book promotion JVs, in fact a more popular one, is to be approached by publicists. This has happened to me several times and I usually participate for the visibility factor. The publicist will put out a wide reaching call for participants for his client. Obviously, the more on board the greater the promotional reach and punch. But, even on a small scale, this marketing strategy is a gem.
Karen Cioffi is an author and ghostwriter. Her new MG/YA fantasy book, Walking Through Walls, is based on an ancient Chinese tale.
Longing to be rich and powerful, twelve-year-old Wang studies the legend of the mystical Eternals. Certain they are real, he journeys to their temple and begins an apprenticeship with the Eternal Master. There he enters a world of magic where not everything is as it seems, and where he learns the magic formula to ‘walking through walls.’
Walking Through Walls is scheduled to be available by July 15th through online retailers such as Amazon and Barnes & Noble, and book stores.
You can also order the book today at:
To learn more about Walking Through Walls, its touring schedule and contest, and purchasing information visit: http://walkingthroughwalls-kcioffi.blogspot.com/
To learn more about Karen and her books, visit:
Please be sure to stop by Dianne Sagan’s site (http://diannesagan.wordpress.com/) on July 9th for the next stop on the Walking Through Walls Tour.
Donna M. McDine
Award-winning Children's Author
The Golden Pathway ~ August 2010 ~ Guardian Angel Publishing, Inc.