The Almighty Press Release
By Donna McDine
Call
it what you want, a press release, a media release, or a news release.
Whichever of the fore mentioned you prefer know that releases are a critical
promotional tool for any business, especially in our ever changing
technological world.
Suppose
for a moment you have achieved the golden moment of signing your first or tenth
book contract or your very first byline has been published for the world to
read. I know, you are walking on air and you may even envision yourself
shouting from the rooftops, “Hello world I’m a published writer!” Go for it,
let out your delightful shout of joy. When you are done, it’s now time to get
down to business in writing your perfect release.
You
may hem and haw a bit and wonder why such a formal announcement is important?
For one, with the Internet at our fingertips promotional opportunities are just
a click away. And second, just because your latest book or byline is published
doesn’t mean a large majority of the population even knows about it. Strengthen
your chances in getting your name and platform out there by writing and
publishing your releases. It is never too soon to set yourself apart from the
pack. Establish yourself as an expert in your field by writing articles on your
latest published works that compliments the subject matter. You can then write
a release about your published credits and point your readers to your blog,
website, and/or Ezine Articles page for your related articles.
Keyword
search and implementation into your releases is as critical as when blogging.
You will be pleasantly surprised to see how quickly your name and material
cross- reference each other when doing so.
For instance, as I write this article on February 22, 2020 I conducted the following Google search: “Donna McDine, award-winning children’s author” and the following pulled up on the first Google search page:
Award-winning childrens author, Donna McDines Biography
Donna McDine's creative side
had laid dormant for many years until her desire to write sparked in 2007. With
five children's picture books to her credit.
McDine's ...
Donna M. McDine, Award-Winning Children's Author ...
Jan 18, 2020 - I am an award-winning children's
author, who continues to ignite the curiosity through reading! Multi-award-winning children's
author Donna McDine's creative side laid dormant for many years until her desire
to write sparked in 2007.
Donna McDine - Amazon.com
Award-winning children's author, Donna McDine's creative side
had laid dormant for many years until her desire to write ... An image posted
by the author.
Donna
M. McDine, Award-winning children's author - Home ...
Donna M. McDine, Award-winning children's author. 887 likes · 2
talking about this. Ignite curiosity in your child through reading, Musings of
an...
Forced into a life at sea by the Royal Navy Press
Gangs, 12-year-old Tommy Kitt finds himself in a floating sea of misery. Poor
living conditions and...
Follow author, get book updates and ask questions to author Donna McDine. ... I am proud to
say I'm a children's author of five award-winning books plus a
sixth ...
View Donna McDine's profile on
LinkedIn, the world's largest professional community. ... Energy of Serenity -
Reiki Services & Award-winning Children's Author.
The
above is a mixture of my blogs, website, LinkedIn, AllAuthor, AuthorBookings,
Facebook, etc.. See how all my work intertwines with the other?
The
proof is in the Google search! Don’t wait. Get down to the business side of
writing and create your release today. Are you still hesitating because you
don’t have published credits yet, how about you write up a media release of an
interview or article you have posted on your blog. This is what I did early on
in my writing career and still do. It’s imperative you get the momentum going
or your rankings will steadily drop.
I
encourage you to write and post media releases when announcing new business
products, author appearances or your latest book release and don’t forget to
send your release to your local media. An online search will easily provide you
with a listing of media release sites and I’ve included the link below of my
search on February 22, 2020:
Top 20 Press Release Websites To Follow in 2020 | Newswire Websites
Keep writing,
Donna
#pressreleases
#mediareleases
#theimportanceofmediareleases
#donnamcdine
#awardwinningchildrensauthor
#childrensauthor
~~~~~~~~~~~~~~~~~~~~~~~~~
Best wishes,
Donna M. McDine
Multi Award-winning Children's Author
Ignite curiosity in your child through reading!
Angel's Forever Home ~ March 2019 ~ Mascot Books ~ 2019 Purple Dragonfly Honorable Mention Picture Books Six and Older
Dee and Deb Off They Go Kindergarten First Day Jitters ~ December 2015 ~ Guardian Angel Publishing, Inc. ~ 2016 Purple Dragonfly Honorable Mention Picture Books Five and Under and Story Monster Approved
A Sandy Grave ~ January 2014 ~ Guardian Angel Publishing, Inc. ~ 2014 Purple Dragonfly 1st Place Picture Books 6+, Story Monster Approved, Beach Book Festival Honorable Mention 2014 and Reader's Favorite Five Star Review
Powder Monkey ~ May 2013 ~ Guardian Angel Publishing, Inc. ~ 2015 Purple Dragonfly Book Award Historical Fiction 1st Place, Story Monster Approved and Reader's Favorite Five Star Review
Hockey Agony ~ January 2013 ~ Guardian Angel Publishing, Inc. ~ 2015 Purple Dragonfly Book Award Honorable Mention Picture Books 6+, New England Book Festival Honorable Mention 2014, Story Monster Approved and Reader's Favorite Five Star Review
The Golden Pathway ~ August 2010 ~ Guardian Angel Publishing, Inc. ~ Literary Classics Silver Award and Seal of Approval, Readers Favorite 2012 International Book Awards Honorable Mention and Dan Poynter's Global e-Book Awards Finalist
We do a media release for every book and I was fortunate to work with one of the best media release designers, Paul Krupin, on a couple of them. I learned a lot from him.
ReplyDeleteHow wonderful! Do you find it helpful for the publisher and the author to post their own media release?
DeleteI never really thought about press releases like that. I guess they are important.
ReplyDeleteGlad you find the post informative.
Delete