Marketing Tips & Inspiration at Write What Inspires You!
Repurposing Your Videos and Book Trailers
by Donna McDine
A book trailer or video of you reading your book live is an important tool for your marketing toolbox. You may be thinking, once I have these videos what do I do with them after I have them posted on my website and blog?
Here are my suggested tips:
- Create a YouTube channel and post your videos there, then promote away.
- Share your book trailer and your video reading your book live with your publisher.
- If you read your book live via Facebook, copy the link to the following website https://www.getfvid.com/downloader and they will convert your Facebook live video to an .mp3 video that is suitable for upload to YouTube. Once your video is live on YouTube you can then copy the html code and embed it into your website and blog. Now your videos are in several places.
- When you reach out to school's for school visits, provide the book trailer as well.
- Share a link to your videos in your newsletter. If you don't have a newsletter, it's important that you create one and start promoting it to obtain opt-in subscribers.
Good luck with repurposing your videos. How do you use your videos in your book promotion?
If you have any questions, please feel free to ask. I'd enjoy the exchange of information.
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Best wishes,
Donna M. McDine
Multi Award-winning Children's Author
Ignite curiosity in your child through reading!
Angel's Forever Home ~ March 2019 ~ Mascot Books ~ 2019 Purple Dragonfly Honorable Mention Picture Books Six and Older
Dee and Deb Off They Go Kindergarten First Day Jitters ~ December 2015 ~ Guardian Angel Publishing, Inc. ~ 2016 Purple Dragonfly Honorable Mention Picture Books Five and Under and Story Monster Approved
A Sandy Grave ~ January 2014 ~ Guardian Angel Publishing, Inc. ~ 2014 Purple Dragonfly 1st Place Picture Books 6+, Story Monster Approved, Beach Book Festival Honorable Mention 2014 and Reader's Favorite Five Star Review
Powder Monkey ~ May 2013 ~ Guardian Angel Publishing, Inc. ~ 2015 Purple Dragonfly Book Award Historical Fiction 1st Place, Story Monster Approved and Reader's Favorite Five Star Review
Hockey Agony ~ January 2013 ~ Guardian Angel Publishing, Inc. ~ 2015 Purple Dragonfly Book Award Honorable Mention Picture Books 6+, New England Book Festival Honorable Mention 2014, Story Monster Approved and Reader's Favorite Five Star Review
The Golden Pathway ~ August 2010 ~ Guardian Angel Publishing, Inc. ~ Literary Classics Silver Award and Seal of Approval, Readers Favorite 2012 International Book Awards Honorable Mention and Dan Poynter's Global e-Book Awards Finalist
We don't do many book trailers anymore - took too long and they were a drain on my illustrator - but I've encouraged my authors this year to create videos of them reading their books. We've shared them all over the place.
ReplyDeleteMy publisher put them on YouTube and I have them featured on my website.
ReplyDeleteI've thought about doing a video, but haven't a clue how. Played with it a little, but I look so like me.
ReplyDelete