The Importance of Book Trailers

First and foremost, I hope you and your families are safe and well during the COVID-19 pandemic and beyond.

To take your mind off these turbulent times, I welcome you to Marketing Tips Monday at Write What Inspires You! Today, I'm chatting about book trailers and how it's an important tool for your book marketing efforts.

Book Trailers for Your Book Marketing Toolbox

With the ever-evolving advancements of technology and the amount of information thrown our way at any given moment it is more important than ever to grab the attention of potential book buyers from the get go.

How is one to do that, when our dream as authors is to make the hearts of our readers soar through our written word, but other avenues of entertainment are vying for their attention? Why not, add a book trailer to your book marketing efforts.

Not only is a book trailer a terrific marketing tool to bring your book to the attention of readers, it’s a terrific introduction piece for when you conduct author visits.

I have also incorporated my book trailers into my school visit presentations as a way of breaking up the workshop segments. It engages our young technology savvy muses in the way they are most accustomed, lending itself to a lively question and answer session.

There are many different types of video creation software out there, but in my personal experience I have found it better for me to outsource this type of work.

I have had the pleasure of hiring Kim McDougall of Castelane for the Prose for all six of my children’s books. Kim created unique book trailer through her expertise in bringing forth the true essence of each book beautifully.

I invite you to view my book trailers at my YouTube Channel or click each book title to go to the book trailer video.

The Golden Pathway 

Powder Monkey 

Hockey Agony 

A Sandy Grave 

Dee and Deb Off They Go Kindergarten First Day Jitters 

Angel’s Forever Home 

If you visit, please feel free to like and comment on the video. By the way, when a visitor likes or comments on your YouTube videos it helps with SEO (Search Engine Optimization) as Google is continually ranking the searches across the Internet.

I’d enjoying hearing about your experience with book trailers and if this is a tool you use in your book marketing efforts.

Thank you for your time and interest. 

#booktrailers

#bookmarketing

#youtube

#donnamcdine

#castelane

#kimmcdougall

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Best wishes,
Donna M. McDine
Multi Award-winning Children's Author
Ignite curiosity in your child through reading!


Angel's Forever Home ~ March 2019 ~ Mascot Books ~ 2019 Purple Dragonfly Honorable Mention Picture Books Six and Older

Dee and Deb Off They Go Kindergarten First Day Jitters ~ December 2015 ~ Guardian Angel Publishing, Inc. ~ 2016 Purple Dragonfly Honorable Mention Picture Books Five and Under and Story Monster Approved

A Sandy Grave ~ January 2014 ~ Guardian Angel Publishing, Inc. ~ 2014 Purple Dragonfly 1st Place Picture Books 6+, Story Monster Approved, Beach Book Festival Honorable Mention 2014 and Reader's Favorite Five Star Review

Powder Monkey ~ May 2013 ~ Guardian Angel Publishing, Inc. ~ 2015 Purple Dragonfly Book Award Historical Fiction 1st Place, Story Monster Approved and Reader's Favorite Five Star Review

Hockey Agony ~ January 2013 ~ Guardian Angel Publishing, Inc. ~ 2015 Purple Dragonfly Book Award Honorable Mention Picture Books 6+, New England Book Festival Honorable Mention 2014, Story Monster Approved and Reader's Favorite Five Star Review

The Golden Pathway ~ August 2010 ~ Guardian Angel Publishing, Inc. ~ Literary Classics Silver Award and Seal of Approval, Readers Favorite 2012 International Book Awards Honorable Mention and Dan Poynter's Global e-Book Awards Finalist